Why do the Japanese get McDonald's ads with cute girls and Vocaloid promos while we get random ass celebrities no one cares about like J Balvin and Travis Scott
Target audience, people here would probably call Tabemi “pedo fapperbait,” call the Vocaloid collabs “AIslop,” have no idea what her ads are referencing when it comes to the Touhou and NND stuff and not care, and the people you listed do have lots of fans. Meanwhile in Japan no one knew who Travis was so it’d make zero sense to have a Travis meal there
>>709 I have no idea how McDonald's is perceived in Japan but in the west the target demographic used to be kids so it made sense to have fun promos and stuff. In the 90's millennials were still kids and in the 2000's they grew up so zoomers became their new target. But by the late 2010's both millennials and zoomers were already too "old" to appeal to, so now their target audience is mostly young adults and i guess gen alpha to some extent(?) (the playplaces have been replaced with tablets in some areas). So in the west they go with stuff that appeals to young adults like celebrity meals.
I'm too old for the happy meal but I do wish they would become the "kid friendly" brand they used to be, it would definitely make the collabs interesting again.
McDonalds in America started going down hill around the end of 90s-2000s. Whenever those "I'm lovin' it" ads targeted at inner city people started up.
It's pretty amazing contrast compared to Japan. In Japan they promote things that will get young adults, JCs/JKs dating and children to come inside for a burger. In America they just openly admit the food is terrible and try to con dumb people into spending $20+ on it.
I really need to visit one while I'm in Japan the next time to see if the food is any better than the plastic pink slime they're serving up here locally now.
>>1953 I doubt it. There are huge differences in meat suppliers from one country to the next. Plus there is a lot to be said for the employees. In America they obviously give no fucks. I seriously doubt anyone gets a spit burger in Japan.
I haven't eaten McDonalds in over a decade now. The food really did decline hard here sometime between the early 2000s and when I last tried it.
>>1954 Also not to mention the menu items. It genuinely baffles me how neither US or Canada has McFloats but Japan does. The mcshaker fries are seasonal items though. Canada has them on occasion now and they are quite fun, but ya, US McDonald’s is def much lower quality than any of my international experiences.
>>706 McDonald’s in Japan is actually a separate company operating under franchise and licensing agreements with McDonald’s Corporation (U.S.), it's not the same company as the one in America. This is why literally everything is different. The ad campaigns, the menu, hell even the quality of the food. Everything is better because it's literally a different company.
>>2255 Is there a source about this claim? Although it makes sense, since Japanese McDonald's indeed feels like a totally different company. Like American McDonald's used to be till the late '90s - early 2000s.
